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The importance of mobile-friendly website has continued to dominate web design discussions. Most web browsers are doing so on mobile devices. Web designers now emphasize that a website has to meet the ease of use on mobile devices, also referred to as mobile usability.
A responsive website can adapt to different mobile devices. Therefore, responsiveness is crucial to your website’s mobile usability or friendliness.
The digital marketing expert, Nell Patel, advises that websites should have a single-column layout to be mobile device friendly. This will make your website simple and eliminate the distraction of multiple columns. He also suggests other tweaks to make your website pass the mobile-friendly test.
You can perform a mobile-friendly test on your website now.
why we emphasize mobile-friendly website
1. Users of mobile devices need mobile usability Websites
According to the real-time intelligence data of GSMA cited by Nell Patel, the number of mobile connections in the world is higher than the world population. The population of the world today is 7.7 billion. In contrast, the total mobile connection is 9.3 billion, with a total number of subscribers of 5.1 billion. Nigeria occupies the 15th position in the smartphone users and market penetration report, with 18.5% of her population using a smartphone.
Below are the statistics of users of mobile devices culled from bankmycell.com
The consequence of the data is that more users will be accessing your website through mobile devices than on desktops. Users will not necessarily have to look for a desktop before searching for information and will probably find your website.
In a report by BightEdge, cited by Greg Sterling, 57% of web traffic came from mobile devices in 2017. Analysts estimate that mobile web traffic will increase to 79% by 2019. Consequently, you must optimize your website to be mobile-friendly. When mobile users don’t find your website friendly, they will not come back to your site.
2. You require mobile-friendliness for SEO ranking
Ranking your website of the search engine is an organic strategy to market your content and website to web users. There are high chances that users will find your website when it has an excellent ranking on the search engines. However, if you do not have a mobile-friendly website, it will be challenging to rank.
Google takes a mobile-friendly website seriously. Mobile-friendliness is the third most important factor that Google considers for SEO ranking. Google will also crawl your website’s mobile version before the desktop version. You must make your website responsive to mobile devices if you want it to rank high. For example, the layout and the elements must be structured appropriately for mobile usability. Also, you need to ensure that the texts are not too small, readable, and pleasing to the eyes on the mobile device.
3. Mobile-friendliness will improve your conversion rate
A lot of businesses are converting prospects online through the search engine. Since mobile usability makes your site rank higher on the search engine, people will find it easier to connect with your business. This means you will be able to access 79% of mobile web users and improve business conversion.
Imagine your website moves from 56% to 83% ranking on the search engine, giving the website more visibility. As more and more people are coming to the website, they become targets for marketing. Thanks to Google Analytics which will help you capture the website traffic data.
4. Mobile usability is important for improved user experience
Users accessing the mobile version of your website need an experience that will always bring them back. This includes easy mobile navigation, column layout, easy readability, and a prominent straightforward call-to-action.
According to Erica Lovestrand, “Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead.”
A mobile-friendly website is essential. You should not just have any low-quality or cheap website for its sake. Your website is the nucleus that holds all your online and social media marketing together. This means it requires some reasonable investments and efforts.
You will need an expert who will consider mobile usability when designing your website and ensure it passes the mobile-friendly test.
Contact us for more insights and better service for a mobile-friendly website